Kennett launch with Wolf & Badger
Wolf & Badger extends deal with Kennett Watches
Kennett Timepieces has struck a deal to extend its partnership with trendsetting London retailer Wolf & Badger in a move that will further raise the profile of the watch brand within its exclusive community of design-conscious consumers. From May, British watch brand Kennett will now be sold through Wolf & Badger’s boutique in London’s Notting Hill, as well as online at wolfandbadger.com.
The retailer has selected several timepieces from the Kensington and Savro collections, with a focus on rose gold and Milanese straps. Wolf & Badger, which sells exclusive fashion, homewares and accessories from independent labels, has a highly engaged social media audience, with a total of 80,000 followers. Promotion of Kennett through these channels will further expose the watch brand to this new consumer.
Kennett founder Tom Kennett said: “Our partnership with Wolf & Badger is significant in terms of positioning Kennett as a watch brand for design enthusiasts. Wolf & Badger has a fantastic track record discovering and supporting emerging design talent and we’re delighted to be one of those. “The shop has an affluent and engaged clientele, and we look forward to being able to introduce these shoppers to the chic, minimalist Kensington line and our classically styled Savro collection, both of which have been designed in Britain. ”
Henry Graham, Creative Director & Co-Founder of Wolf & Badger said: "We're really excited to stock Kennett. The designs are classic but with a contemporary twist, I'm sure they will be a hit with our customers."
This is just the latest coup in a period of rapid expansion for Kennett. As well as signing up new stockists in the UK, including recent addition Margaret A King in Edinburgh, Kennett has been pursuing international expansion and is now stocked in stores in Europe, Japan and Canada. It also sells worldwide through e-tail giants Amazon and Malaysia’s Lazada.