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KENNETT signs agency partnership with Williams Harfield Sports Group (WHSG)

Wednesday, May 02, 2012

Today we are delighted to announce a strategic partnership agreement with sports marketing and sponsorship specialists, Williams Harfield Sports Group. WHSG will be planning and implementing a broad reaching sports sponsorship strategy for the Kennett brand, which will include activity within motorsport, golf and other high profile sports.

Tom Kennett, founder of the Kennett brand, said of the agreement: “We are extremely excited to be working with WHSG and feel they can play a major role in continuing the growth of the Kennett brand both in the UK and across the world in our other key territories. The sports market has long been of interest to us as there is such a high level of brand loyalty amongst fans and the high-achieving athletes themselves are such a great fit with our brand, making them ideal Kennett ambassadors. We will use this push into the sports market to promote the synergies between our brand values and the aspirational lifestyles of sportsmen and women, and also the importance of precision and timing which are synonymous with sports such as golf and also the quality of our watchmaking. WHSG have a wealth of expertise in the sports sponsorship sector so we very much look forward to developing this relationship over the coming months with them and we are hugely excited by its potential.”

Joe Williams, Director of Sponsorship for WHSG, said: “It is great to be working with such an ambitious and forward thinking brand as Kennett at this stage of their company development. With so many obvious synergies between the brand and the sports sector, we are confident that we can initiate a marked swell in brand awareness and sales in the coming months.”