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KENNETT Launch first watch model for the female marketplace

Friday, May 11, 2012

KENNETT, One of Britain’s fastest growing lifestyle brands have launched their first watch model for the female market; The Lady Savro Chronograph.

The Kennett Lady Savro Chronograph launches officially this weekend and takes inspiration from the increasing success of the KENNETT Savro watch series; initially only envisaged and released in a male size.

The new ladies model has been scaled down in diameter from a 43.5 MM male size to 34mm to better suit the female wrist and is constructed with a Rose Gold 316 stainless steel case, encapsulating a high grade white mother of pearl dial adorned with Swarovski elements. Driving the watch is a Miyota Chronograph movement – as used in the rest of the existing Kennett fashion watch collections.

“I launched my brand thinking that we would just cater for the male market however we have been increasingly told by the female partners of our male customers that KENNETT watches were wanted in female varieties and in particular a smaller, feminine version of the Savro watch would be very well appreciated. After several months of development we are really pleased with the result of our first ladies model and excited to see how the Lady Savro performs for us – the initial reaction has been tremendous!”

With high ambitions, the Lady Savro will be first of several new models to be released by KENNETT, with one new design due to be launched for female sector each quarter of this year. Developments will include a luxurious ceramic model and a female version of their highly popular Altitude model – currently only available in a larger case.

KENNETT have increasing export sales in over 10 countries and recently started selling online in the UK via ASOS.com. The brand was started by 26 year old Scottish Entrepeneur; Tom Kennett in 2009 and has so far attracted a great deal of celebrity following from the likes of Gerard Butler, Ashley Walters, Iain Wright, Nick Cannon, Scott Maslen.

The female range is set to attract the eye of a number of female stars too – with Alesha Dixon – judge on this year’s Britain’s Got Talent being first female celebrity to have a KENNETT Watch – “We heard from Alesha’s stylist on Twitter last night that she loves her KENNETT Lady Savro watch and we are very pleased to have Alesha as one of our first female celebrity followers.”

The Lady Savro watches are available as chronographs in Rose Gold case and have leather straps in white, brown and black. They have mid sized cases and RRPs upwards of £270.